This book is about how to make your ideas memorable! Weather its promoting a product or project, being a professional, forwarding a company’s strategy or lessons to students. Everything revolves around the SUCCESS methodology.
For an idea to stick, for it to be useful and lasting, it’s got to make the audience:
Pay attention – Unexpected
Understand and remember it – Concrete
Agree/Believe – Credible
Care – Emotional
Be able to act on it – Story.
Available here: Made to Stick on Amazon.com